AI
FOR
MARKETING
MASTERY
A 2-day marketing-focused Workplace AI enablement workshop with pre-training assessment and post-training reinforcement, built to upgrade marketing workflows safely, skillfully, and strategically.
-
Work Faster
Accelerate workflow execution
-
Think Sharper
Activate strategic thinking
-
Learn Smarter
Advocate responsible AI habits
Why AI Training Often Doesn’t Translate to Results for Marketing Teams
Because AI adoption is a workflow problem, not a knowledge problem.
What usually happens
- Generic ChatGPT demos with non-related examples
- "Here's what AI can do" awareness sessions
- One-off event with no follow-up
- Tool tutorials locked to one platform
- No governance guidance for sensitive data
- Taught by non-practitioners
- Free tools with many limitations
- No “copy-able” strategies
- “Text-book” or “Googled” content
What we do differently
- Marketing-specific workflows: campaign briefs, multi-channel content production, audience segmentation, performance reporting
- "Here's what you will produce" enablement workshops with proof capture
- Pre-assessment + 2-day workshop + post-training reinforcement
- Tool-flexible training that works across Copilot, ChatGPT, Claude, and approved environments
- Practical PDPA controls, audit trail hygiene, and responsible AI guardrails built into every workflow
- Trainers with Applied AI experience
- Unlimited* Access to Main Prompting Tool
- Framework-driven learning approach
- Curated modules to fit work challenges
* Unlimited messages during the workshop, on common LLM models such as ChatGPT, Claude, Grok and Gemini. Up to 600 messages/month for 3 months after the workshop. Additional prompts can be purchased.
Marketing teams deal with campaign timelines that don’t slow down, content production demands that outpace capacity, and personalization requirements across segments and channels where brand consistency and validation are non-negotiable. They need AI enablement that respects those constraints, not ignores them.
That’s why AI For Marketing Mastery is designed as an enablement workshop. It upgrades workflows, not just awareness.
How We Get Your Marketing Teams to be AI-Ready
So AI becomes part of daily workflows, not a one-off workshop
ASSESS
We identify the real bottlenecks and AI opportunities.
We get your marketing team to take a quick 10-minute assessment, so can design the workshop around real pain points relevant to their work.
A workflow shortlist that becomes your in-class activities.
ACTIVATE
We turn workflows into practice sessions.
After covering the basic frameworks to ensure your marketing team has an improved AI fluency, we will jump straight into finance-related prompting activities.
Stronger deliverables, reusable prompt patterns, confidence lift captured.
ANCHOR
We keep the momentum going after the training.
Your participants will be able to access our prompting tool and AI assistants so they can continue applying that they learned with ease.
Better habits, steadier quality, repeatable workflows.
Built for Real Marketing Workflows
Designed for real deadlines, real stakeholders, and real governance requirements.
Marketing teams face campaign timelines that don’t slow down, content production demands that outpace capacity, personalization requirements across segments and channels, and brand consistency standards that leave zero room for validation errors. Most AI training ignores these constraints or offers generic demos that don’t translate to real campaign work.
AI is a workflow problem, not a knowledge problem. They need practical ways to apply AI to the work they’re already doing – research, briefs, content production, audience segmentation, reporting – without breaking brand guardrails, skipping validation, or losing the strategic judgment that makes Marketing effective.
Below are examples from our Workplace AI Mastery program, customized to Marketing workflows after the pre-training assessment (Step 1)
Workflow Improvements Your Marketing Team Can Use After The Training
Built around the common marketing work your team already does, so adoption sticks.
What Your Marketing Team Takes Back to Work
The Mindsets, Skillsets and Toolsets to Partner with AI Confidently
Workflow Template Pack
Role-specific prompt templates for campaign planning, content production, audience research, performance reporting, and stakeholder coordination. This means your team doesn't start from scratch. They have proven templates they can adapt to their workflows on day one.
.
Responsible AI Checklist
A practical checklist covering brand voice maintenance, fact-checking requirements, data sanitization, and red flags for when AI should not be used. This means your team avoids brand inconsistencies, factual errors, and data policy violations before content goes live.
Reusable Prompt Pattern Library
In-class activities double as prompt templates for common Marketing tasks: briefs, content drafts, segmentation strategies, research summaries, and performance insights. This means faster, more consistent AI outputs without having to re-explain context or brand guidelines every time.
Before-and-After Training Report
Pre-workshop scorecards aside, we will also assess the pre- and post-workshop AI confidence. This means credible proof of impact, clearer reporting, and easier stakeholder buy-in.
Role-Specific AI Tool Recommendations
A tool-flexible guide showing which AI capabilities (research, drafting, data synthesis, visualization) work best for which Marketing workflows, across Copilot, Gemini, ChatGPT, Claude, and approved platforms. This means your team knows which tool to reach for depending on the task and your organization's approved tool environment.
Practice Environment + Prompt Assistant (Included)
Hands-on access to our prompting environment and P.E.R.F.E.C.T. Prompt Assistant, so marketing teams can practice, refine, and reuse prompt patterns across real workflows. This means faster skill-building, more consistent habits, and continued momentum after the workshop.
CUSTOMIZATIONINCLUDED
We will customize the content of the training to your industry, which includes industry-specific challenges, opportunities, regulations etc. Plus, whether you are on Microsoft Copilot, Google Gemini, or any LLM provider, we will also design the activities to maximize your current AI tech and tools.
PERSONALIZATIONINCLUDED
We will personalize the in-class activities (use cases) based on your finance teams’ job tasks, roles and responsibilities, and daily/weekly workflows. This is to ensure they are familiar with what they will be learning, and can apply their learnings in their job the very next day.
Workshop Objectives
By the end of this 2-day program, your participants will be able to:
Identify high-value AI opportunities in daily workflows
Spot where time, quality, or risk can be improved in real tasks.
Produce stronger work outputs with repeatable prompt patterns
Create reusable templates for common outputs, not one-off tricks.
Improve decision quality with clearer options and checks
Turn messy inputs into structured recommendations and trade-offs.
Apply responsible AI habits for safer workplace use
Practice sanitization, validation steps, and red flags for risk.
Use AI across common workplace tools without tool lock-in
Work effectively whether your org uses Copilot, Gemini, ChatGPT, or others.
Standardize a workflow method the team can reuse after training
Leave with workflow templates, checklists, and examples that stick.
Measure workflow improvement inside the workshop
Capture simple before/after evidence on speed, quality, and risk hygiene.
Includes workflow templates, responsible AI checklist, and a simple before-and-after snapshot for your training report.
Workshop At A Glance
Delivered as a 2-day workshop, supported by pre-training assessment and post-training reinforcement to make adoption stick.
Who Is This Program Developed For?
- Marketing managers
- Campaign leads
- Content strategists
- Brand managers
- Performance marketers
- Marketing operations professionals who produce customer-facing content, manage campaigns, or coordinate with sales and product teams.
- Anyone in marketing roles that is using their laptop/desktop for more than 3 hours a day, and wants supercharge their tasks with the power of AI
Workshop Duration
2 Full Days (9am to 5pm)
Note: Program can be extended to include additional modules
Workshop Format
- In-Person for Best Experience
- Virtual Sessions for Teams in Remote Locations
HRDF Claimablility
Yes!
DOWNLOAD BROCHURE
Frequently Asked Questions
Everything L&D and leaders typically ask before approving a workshop
[TOOLS] Do you train ChatGPT, Gemini, Copilot, or a specific tool?
We are workflow-first and tool-flexible. We teach a repeatable method your team can apply across ChatGPT, Gemini, Copilot, and other approved tools.
[TOOLS] What if our company blocks public AI tools?
No problem. We can run the workshop using approved environments and safe-use methods, and we adapt workflows to your tool policy.
[TOOLS] Do participants get tools to practice after the workshop?
Yes. Participants get access to Radiant Institute’s reinforcement toolkit (Prompt Assistant + practice environment) to rehearse workflows and reuse prompt patterns during and after the training.
[SAFETY] How do you handle confidentiality and sensitive information?
We teach practical redaction and sanitization habits, plus validation steps and “safe-use guardrails” so teams use AI without exposing confidential data.
[SAFETY] Do you cover hallucinations and accuracy risks?
Yes. We teach simple verification workflows: when to trust, when to check, and how to add lightweight quality control without slowing work down.
[SAFETY] Can you align to our policies (PDPA, internal governance, legal review)?
Yes. We tailor the guardrails to your context and ensure the recommended workflows match your governance and compliance expectations.
[REPORTING] Will we get a training report?
Yes. You’ll receive a training report with 3 key sections: participants’ AI Readiness Insights, Pre- and Post-Training Confidence Assessments and participants’ feedback. Occasionally, we will include the cold-eye review from the training team as well.
[CONTENT] Our team has mixed skill levels. Will beginners slow everyone down?
We design the workshop so beginners gain safe foundations fast, while advanced users level up on workflow templates, quality checks, and repeatable patterns.
[CONTENT] Will this feel too technical for non-technical staff?
No. This is designed for knowledge workers. It’s about improving everyday workflows, not coding or building models.
[CONTENT] What if people are skeptical or afraid of “doing it wrong”?
That’s normal. We build confidence through guided practice, clear guardrails, and “what good looks like” examples that make AI feel usable and safe. Plus, we can also arrange for mock datasets to be used during the workshop, so we don’t touch real, sensitive info.
[CONTENT] Will adoption fade after the workshop?
It doesn’t have to. The workshop is structured around reusable templates, reinforcement assets, and a workflow method your team can keep using the next day.