Maverick Foo

“Maverick is one of the worst salespersons I’ve ever met.”

When a business head at a leading insurance company made that comment, it redirected how Maverick Foo thought about influence, performance, and human decision-making.

That moment pushed him into a deep study of marketing, positioning, and persuasion, not as tactics, but as applied psychology: how people pay attention, build trust, resist change, and make decisions under uncertainty.

Over two decades, Maverick worked across eras of communication, from direct mail to digital platforms, developing frameworks that simplified complexity and made human behavior more predictable and actionable.

This foundation eventually led him into Applied AI.

To Maverick, AI is not primarily a technology story. It is a cognitive leverage story. The same principles that shape trust, motivation, and decision-making in marketing now determine how leaders and teams adopt, resist, or fully leverage AI.

Today, as the founder of Radiant Institute, Maverick focuses on Workplace AI and AI Leadership Enablement, helping organizations design human-AI collaboration that fits how people actually think and work, not how tools are marketed.

His approach is framework-led, psychology-grounded, and tool-agnostic. AI is positioned as a thinking partner and workflow accelerator, not a magic button.

Radiant Institute is among the first in the region to bundle AI assistants into its programs, addressing the biggest failure point in learning: post-training application. These copilots help participants turn insight into habit and habit into performance.

Recognized as the youngest Resource Speaker to win Vistage Malaysia’s Speaker of the Year and a three-time TEDx speaker, Maverick brings together psychology, strategy, and AI to help leaders and teams work faster, think sharper, and learn better.