B2B MARKETING
MASTERY
MASTERCLASS
A 2-Day Marketing Workshop to Set Up, Speed Up & Scale Up Your Business Performance, Even if You Are New to Marketing
AI-INFUSED PROGRAMS
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AI-ENABLED TRAINERS
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AI-EQUIPPED EMPLOYEES
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AI-EMPOWERED RESULTS
AI-INFUSED PROGRAMS
+
AI-ENABLED TRAINERS
=
AI-EQUIPPED EMPLOYEES
+
AI-EMPOWERED RESULTS
WATCH VIDEO BROCHURE
Quick video walkthough of the training program, what’s included, and even a short demo of our AI Assistant!
9 challenges with most B2B marketing training programs in the market
- Little or no results after training
- Taught by non-practitioners
- No “copy-able” strategies
- Off-the-shelf “text-book” content
- Unrelatable examples
- More games than actual work
- Outdated content
- Using B2C methodologies for B2B
- No practical post-training support
9 desired outcomes of B2B marketing training programs
- Trackable applications after the training
- ”Practitioners
- Framework-driven learning approach
- Curated modules to fit work challenges
- Relevant & applicable examples
- Learn with worksheets & strategy maps
- Modules in line with market changes
- B2B marketing methodologies
- Usage of AI Assistants during and after the program
WORKSHOP OBJECTIVES
By the end of this 2-day program, your B2B Marketing, Sales and Business Development teams will be able to:
Develop a Structured B2B Marketing Plan
Leverage our business growth frameworks to formulate a Market Leader Action Plan.
Identify Trust Accelerators in a Complex B2B World
Understand the limitations and opportunities to market effectively in B2B business landscapes.
Design a B2B Content Marketing Plan
Boost brand awareness and brand stickiness in a consistent manner.
Initiate a B2B Lead Generation Campaign
Build a pool of warm prospects for further nurturing.
Complete Optimized B2B Social Profiles
Create strong first impressions while enhancing brand credibility.
Outline a B2B Decision Journey
Identify “hidden” opportunities to effectively influence sales.
Discover Multiple Prospect Engagement Tactics
Deploy a Circle of Influencers and a Focus 100 List to ease the sales conversion.
Note: Objectives may change upon program customization.
WORKSHOP SPECS
Who Is This Program Developed For?
- Marketing Executives
- Marketing Managers
- Business Development Executives
- Business Development Managers
- Sales Executives
- Sales Managers
- Anyone who wants to adopt B2B marketing mindset and framework to improve their work performance
Workshop Duration
2 Full Days (9am to 5pm)
Note: Program can be extended to include additional modules
Workshop Format
Physical
HRDF Claimablility
Yes!
DOWNLOAD BROCHURE
Complete the form below and we’ll email you the latest program brochure in PDF
THREE WAYS WE ARE DIFFERENT
From the 5,000+ training providers in the market (and probably 10x more trainers)
ASSISTED
IDEATION
You already have creative andperceptive team members.
Our job is to structure theirthinking and mental models, so that they can transform their amazing ideas into actionable insights.
ASSISTED
PREPARATION
You already have organized and detailed team members.
Our job is to strategize their planning and thought processes, so that they can transform their actionable insights into action plans.
ASSISTED
EXECUTION
You already have dedicated and hardworking team members.
Our job is to speed up their execution with AI tools, so that they can transform their action plans into accelerated results.
REACH OUT TO US
Fill up your details below, and we will get back to you A.S.A.P.!
WHAT ARE AI-INFUSED PROGRAM?
And how does it help participants learn better?
Every time you see these purple AI icons on any of our training modules (and you’ll see quite a lot of it 🤣), that means the content will come with a dedicated AI Assistant.
What does this mean during the training?
After we’ve introduced a new concept, framework, or activity to your participants, they can access the AI Assistants (through our Be Brilliant App) to generate ideas, test their theories, get recommendations, and more!
Not only will this expand their thinking and perspective, it will also get them familiarize with having AI to assist their daily routines once they go back to office.
What does this mean after the training?
Life is full of uncertainties – new products, different services, changes in company direction. Your participants can now just fire up our AI Assistants, input the new information, and immediately get practical suggestions, fresh insights and even step-by-step execution checklists.
Not only will this remove their “execution roadblocks”, it will also free up their resources and energy to focus on the tasks that really matters.
How does the AI Assistant look like?
👇🏻 See for yourself! 😉
NEXT STEPS
If you like what you see so far and want to know more, here’s how.
STEP 1
30-MINUTE
MEETING
This is so we can betterunderstand your trainingneeds and peopledevelopment priorities.
CUSTOMIZED PROPOSAL
Based on our discussion,you will receive a customizedproposal, along with oursignature video proposal too!
STEP 3
REFINEMENT & CONFIRMATION
We will make the finaladjustments to the outlines,set the date & venue for the training,and we’re good to go!
Hi L&D & Training professionals!
Maverick here, founder of Radiant Institute. Having been marketing, developing and delivering training programs over the last 22 years, I often wonder what’s the next big thing. I suspect sometimes you wonder that too.
I mean, is it just going to be soft skills, leadership, and team-building programs, hoping for new concepts once in a while? Or will there be a shift so big that it will change the way we learn and apply our learnings forever?
The data from numerous researches are pointing to Artificial Intelligence. I mean, just look at the software and devices we use daily. It’s hard to find one without AI these days.
That’s when we started infusing AI into our program designs.
Imagine an HR for non-HR training, where the trainer will show participants how to leverage AI to speed up the candidate selection processes, or even spot inconsistencies in their CVs.
Or a coaching skills program where leaders learn how to use AI to hyper-personalize coaching questions to achieve breakthrough performance.
Or a presentation skill training where presenters learn how to take advantage of AI to create effective slides and pitch flows tailored to any specific audience.
We called this approach AI-Infused Programs, delivered by AI-Enabled Trainers.
The results? AI-Equipped Employees + AI-Empowered Results
Currently, we only have two AI-infused programs, and they are in B2B Marketing and B2B Sales. More will be added over time, for sure.
If this sounds like something you’d love to explore for your organization, let’s have a quick Zoom chat. (Don’t worry, you will be speaking to me directly, and not an AI version yet 😉)
Looking forward to our chat soon!
Hi L&D & Training professionals!
Maverick here, founder of Radiant Institute. Having been marketing, developing and delivering training programs over the last 22 years, I often wonder what’s the next big thing. I suspect sometimes you wonder that too.
I mean, is it just going to be soft skills, leadership, and team-building programs, hoping for new concepts once in a while? Or will there be a shift so big that it will change the way we learn and apply our learnings forever?
The data from numerous researches are pointing to Artificial Intelligence. I mean, just look at the software and devices we use daily. It’s hard to find one without AI these days.
That’s when we started infusing AI into our program designs.
Imagine an HR for non-HR training, where the trainer will show participants how to leverage AI to speed up the candidate selection processes, or even spot inconsistencies in their CVs.
Or a coaching skills program where leaders learn how to use AI to hyper-personalize coaching questions to achieve breakthrough performance.
Or a presentation skill training where presenters learn how to take advantage of AI to create effective slides and pitch flows tailored to any specific audience.
We called this approach AI-Infused Programs, delivered by AI-Enabled Trainers.
The results? AI-Equipped Employees + AI-Empowered Results
Currently, we only have two AI-infused programs, and they are in B2B Marketing and B2B Sales. More will be added over time, for sure.
If this sounds like something you’d love to explore for your organization, let’s have a quick Zoom chat. (Don’t worry, you will be speaking to me directly, and not an AI version yet 😉)
Looking forward to our chat soon!
REACH OUT TO US
Fill up your details below, and we will get back to you A.S.A.P.!